00412 Green Energy and Turqs

During the 1960’s, the “green revolution” bible was Stewart Brand’s “Whole Earth Catalog”. Last year Mr. Brand published his “Whole Earth Discipline” again with a picture of Earth from space on the cover. This time he asks us to “question convenient fables.”

There are many fables from the 1960’s that turned out to not be true or caused significant harm to the environment. Overpopulation driven apocalypses did not happen, but climate change was ignored for decades. New technologies like nuclear energy were thwarted, resulting in massive carbon releases from burning coal. Anti-genetically engineered foods and focus on organic food is fine, as a lifestyle choice, for affluent folks but when this notion is exported to third world counties, malnutrition and starvation surges while the natural environment is harmed.

Mr. Brand has now “rebranded” nuclear power as green energy because of low carbon emissions and foot print.

Yesterday I was having a luncheon discussion with one of Arizona’s legislators who is a strong supporter of green energy. Fourth generation Arizonan, her grandfather’s ranch was run on “green” wind power, wood burning and thick walls to insulate from the heat and cold. I suggested that she consider another green source of renewable energy on the ranch that of muscle power of both animals and people and particularly the mental energy of people.

Our overarching conversation yesterday at the capital was how Arizona could transform itself into a technology driven economy. The common vision of the day focused on energy, biotech and education. By integrating these three together the solution for Arizona’s transformation emerges. By enabling the mental energy of Arizona’s people with technology to learn; the knowledge and skills needed for the greenest of green economic transformation of Arizona will be in hand.

Mr. Brand has renamed green activists as Turgs. This is short for turquoise which is green combined with blue. The blue sky vision of the future is needed to guide green action and mitigate unintended consequences, and to be guided by facts and research, not nostalgia or technophobia. He has also modified his mantra from the 1960’s from:

We are as gods and might as well get good at it.

To

We are as gods and have to get good at it.

Ref. John Tierney article, New York Times.

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